Post by account_disabled on Feb 18, 2024 0:15:04 GMT -6
That is, when a brand contacts and contracts with an influencer so that he or she, through his or her charisma and ability to connect with his or her audience , sends a message or a recommendation about a specific product or service. The objective of this strategy is to take advantage of the communication and connection skills that the influencer has with their consumers. But, it must also be applied intelligently, since without a real plan on how this investment will influence your project or company, what you will do is waste money since there will be no results. Before the digital era as we know it today, the way of doing influencer marketing was not that different.
In fact, in the digital channel what it has allowed is simply to greatly expand phone numbers data the possibilities of finding an influencer willing to promote. Since, even two centuries ago, this practice was already seen in some advertisements. The difference? Simply the character, since it could be someone with a lot of influence at the time, such as a celebrity. This happens because when consumers or users have the possibility of seeing themselves reflected or connected with a character , it motivates them to perform actions that they would not otherwise do. Note: Can you think of any type of influencer marketing outside of the digital sphere? There are many examples, if you have understood the idea, then we want you to tell us in the comments what comes to mind.
Why does influencer marketing work so well? There are several factors that we can mention to you regarding the success that this very peculiar strategy has generated. We detail each of them so that you can carry out a better analysis: 1. Psychological factor That's how it is! As we mentioned in the previous point, it is much easier to create susceptibility to a user or consumer of a certain type of product or service, if it is presented to them through a character that they love or admire. Making any recommendation that this character (influencer) makes about something generate a massive acceptance effect by their community.
In fact, in the digital channel what it has allowed is simply to greatly expand phone numbers data the possibilities of finding an influencer willing to promote. Since, even two centuries ago, this practice was already seen in some advertisements. The difference? Simply the character, since it could be someone with a lot of influence at the time, such as a celebrity. This happens because when consumers or users have the possibility of seeing themselves reflected or connected with a character , it motivates them to perform actions that they would not otherwise do. Note: Can you think of any type of influencer marketing outside of the digital sphere? There are many examples, if you have understood the idea, then we want you to tell us in the comments what comes to mind.
Why does influencer marketing work so well? There are several factors that we can mention to you regarding the success that this very peculiar strategy has generated. We detail each of them so that you can carry out a better analysis: 1. Psychological factor That's how it is! As we mentioned in the previous point, it is much easier to create susceptibility to a user or consumer of a certain type of product or service, if it is presented to them through a character that they love or admire. Making any recommendation that this character (influencer) makes about something generate a massive acceptance effect by their community.